Advertisements can also be integrated, like in traditional TV, to generate revenue.įrom a business to business standpoint, a smart TV app may be a great way to highlight your products and services. You can offer premium content that requires a subscription or a pay-per-view type model. Multiple revenue opportunities are available, as well. In some ways, it’s a lot like creating your own cable television network that folks can watch at home.

If you’re in the content business, or your business has found great success with video content marketing, it allows you to reach a wider audience, right from their living room. There are a number of different things this smart TV technology offers you.

In addition to smart TV's that have this technology built-in, there are a number of popular OTT devices, like Roku or the Amazon Fire Stick, that you can attach to your TV for access to these offerings.Īccording to eMarketer, last year 168.1 million people used an Internet-connected TV.Īll this new tech leads businesses and marketers to ask themselves, “How could this help our business, and how do we make it happen?”įirst, let’s discuss why your business might want to create and offer an app for smart TV's. In many ways, these new TVs act like smartphones - they have “apps” you can choose from that allow you to watch anything from traditional television networks to specialized content, from independent content creators and live streaming brands.

If you’ve purchased a new television in the past few years chances are you bought a smart TV.

How to stream on a smart tv